Acacy offices in Vietnam
Address
Room 1901, Saigon Trade Center Building, 37 Ton Duc Thang Street, Ben Nghe Ward, District 1, Ho Chi Minh City
Phone number
+84 (0) 28 730 880 09
Email
contact@acacy.com.vn
End-to-end field marketing services—from merchandising and brand activation to retail audits and trade census. We execute at the point of sale to help your brand wins where it matters most.
Designing and executing activation campaigns that drive engagement and conversion rate—in-store and beyond.
Brand experiences in supermarkets, retail stores, public spaces, and high-traffic areas.
Real-time reporting on footfall, engagement, conversion, and ROI.
Product trials, interactive activities, sampling, and giveaways designed to attract and convert potential consumers.
Activation ideas tailored to shopper profiles, regional culture, and channel characteristics.
Sourcing, training, and deploying professional BAs to represent your brand effectively.
10 years of experience in running end-to-end activation campaigns
In-house creative team for concepting, POSM, costume, and booth design
Trusted by major brands such as Heineken, Abbott, JTI, CellphoneS, Mondelz, Suntory Pepsico…
Strong operational teams across regions for fast and disciplined execution
Full-scale planning, production, and execution for brand events, trade events, and corporate activations.
Concept development, stage design, agenda planning, and end-to-end event coordination
Integration with field activation to bring events directly to shoppers across locations
Booking and managing professional hosts, artists, and influencers that fit your brand image.
Backdrop, booth, lighting, AV systems, uniforms, and giveaways – all designed and executed to spec.
Photos, highlight videos, and post-event reports with measurable KPIs.
In-house creative, production, and operations teams
Strong supplier network for fast, cost-efficient execution
In-house creative, production, and operations teams.
Strong supplier network for fast, cost-efficient execution.
Ensuring your products are visible, available, and properly displayed at every point of sale.
Ensure full stock availability, correct positioning, planogram compliance, and tidy displays without product damage or gaps.
Install and maintain POSM materials in line with campaign objectives, placement guidelines, and execution timelines.
Capture real-time inventory data, identify low-rotation or near-expiry SKUs, and flag out-of-stock situations.
Building consistent presence and strong relationships with store owners and staff — ensuring priority shelf space, better compliance, and long-term brand visibility at every outlet.
Monitor and report key metrics including outlet coverage, SKU on-shelf availability, share of shelf, POSM compliance, and visibility score.
Skilled & dedicated merchandisers, managed by route and category
Real-time field app + analytics dashboard
Fast scale-up capability: from 20 to 1,000+ outlets within days
Proven track record with leading brands: Unilever, Samsung, Heineken, and more
Mobile brand activations that bring your brand directly to consumers — with energy, visibility, and measurable results.
Design and operation of branded car, motorbike to serve as mobile billboards and activation stages
Real-time reporting on footfall, engagement rate, conversion, and ROI with visuals and qualitative feedback.
Strategic location selection and approval from local authorities to ensure high-traffic exposure.
Engaging and trained staff to perform on-ground activities such as product demos, games, leafleting, and live interaction.
Efficient product distribution with tracking by shift, location, and SKU.
Nationwide operation with deep local knowledge for permit handling
Reliable coordination of vehicle branding, logistics, and PG team
Strong experience with FMCG, beverage, personal care, and tech categories
Creative approach blended with operational excellence
From design to deployment — ensuring your POSM are produced with quality and installed with precision at the point of sale.
Develop and localize POSM layouts including booths, shelves, danglers, floor stickers, and visual kits.
In-house and partner factories to ensure high-quality, on-time production across various materials (wood, metal, plastic, print).
Nationwide delivery and implementation across Modern Trade, General Trade, Horeca, and Pharmacy channels.
Photo documentation, GPS tracking, and completion reports by outlet, date, and material type.
Experienced teams install POSM with care and accuracy, following brand guidelines and planograms.
Full-service capabilities: design – print – transport – install
Reliable coordination of vehicle branding, logistics, and PG team
Experience in managing multi-province rollouts for major campaigns
QC and troubleshooting system in place to ensure flawless execution
Proven track record with leading brands: Unilever, Samsung, Suntory Pepsico, Heineken Vietnam, Abbott…
Measure what is actually happening at retail — from product availability and pricing compliance to display execution and competitor activity.
Monitor presence of SKUs on shelf and identify gaps, stock-outs, or incorrect product displays.
Validate if the correct pricing, discounting, and promotional mechanics are being implemented at point of sale.
Check the presence, placement, and condition of promotional materials according to planograms and campaign standards.
Collect time-stamped, geo-tagged photos of retail conditions, product displays, and competitor activities.
Real-time or periodic reports with interactive dashboards segmented by region, chain, outlet type, and more.
Extensive experience in retail data collection and on-ground audit projects
Flexible audit methodologies tailored by client objectives and retail format
Digitalized audit process for accuracy, speed, and transparency
Strong team of trained auditors nationwide
Build your addressable retail universe — search, identify, categorize, and profile every relevant outlet in your target areas.
Discover all general trade, modern trade, Horeca, pharmacy, and other retail points within defined zones.
Collect outlet type, channel, size, owner details, purchase behavior, and sales potential.
GPS-verified outlet existence for precise route planning and future coverage.
Structured data ready for integration into CRM, DMS, or BI systems for segmentation and targeting.
One-time mapping or rolling model with periodic validation cycles.
Proven capability to map 20,000+ outlets across diverse trade channels
In-house tech for real-time data collection and quality assurance
Specialized teams trained in outlet interviewing and validation
Past experience with Unilever, Heineken Vietnam, Tan Hiep Phat, Suntory Pepsico…