Founded in 2010, Acacy is one of Vietnam's most established field force outsourcing companies. For over 15 years, we have partnered with multinational corporations to recruit, train, manage, and scale field teams that deliver measurable results at the point of sale. What sets Acacy apart is not just what we do, but how we do it. We have invested heavily in building proprietary technology systems for workforce management and training, developed a comprehensive ecosystem between technology and human resources, and cultivated a deep understanding of what it takes to execute at scale in Vietnam's complex retail landscape. Our client portfolio spans global leaders across FMCG, electronics, and retails. The trust they place in us is built on consistent excecution and be a reliable partner.
Our systems are purpose-built and continuously refined through years of hands-on experience managing field teams—designed specifically for the complexities of field force operations.
Our services, systems, and operating models are built to adapt — scaling up or down, reconfiguring team structures, and adjusting workflows to match your business as it evolves.
Trusted from 12,000+ our client
Acacy delivers end-to-end field force management solutions — from recruitment, training, and supervision to performance tracking and reporting — ensuring on-ground teams operate efficiently and meet KPIs. With extensive experience across FMCG, Retail, and Healthcare, we optimize workforce deployment, enhance productivity, and maximize brand visibility nationwide.
Promotion Girls and Promotion Boys are the face of your brand at the point of sale. Acacy recruits, trains, and manages PG/PB teams across GT and MT channels — ensuring consistent product presentation, consumer engagement, and brand standards execution at every store visit.
Acacy offers flexible and reliable staff contracting solutions, effectively managing recruitment, payroll, and compliance, helping businesses optimize their workforce efficiently.
Acacy delivers comprehensive production staffing solutions, efficiently supplying skilled and non-skilled workers, reducing administrative burden, and ensuring seamless operations for your business
Acacy’s Capability Development covers the full training life cycle for outsourced field teams from training needs analysis and course design, through delivery across multiple formats (offline classroom, on-field coaching, and online e-learning), to assessment, and ongoing performance tracking. All programs are tailored to each client’s brand standards and execution requirements.
Course Design & Customization — Tailored training programs built around your brand guidelines, product knowledge, and execution standards. Every course is co-developed with clients to ensure relevance and alignment.
Offline Training — Instructor-led classroom sessions for foundational skills, product, and scenario-based exercises that demand hands-on practice.
Online Training — Online cources are accessible anywhere, enabling consistent knowledge delivery across geographically dispersed teams.
On-field Training & Coaching — Supervisors and trainers work alongside field teams at the point of execution, providing real-time feedback and corrective coaching where it matters most.
E-Training System — A proprietary platform with interactive lessons, real-time dashboards for progress tracking, and flexible access, giving clients full visibility and control over training outcomes.
For businesses that deploy large-scale field teams — merchandisers, sales promoters, brand ambassadors, and retail executors — across multiple locations. Ideal for companies in FMCG, retail, and consumer goods who require standardized training quality, measurable skill development, and full control over workforce readiness at scale.
Acacy’s proprietary e-learning platform enables scalable, consistent training delivery for large outsourced teams. The system features interactive lessons, built-in assessments, and real-time dashboards—allowing both Acacy and clients to monitor training progress, scores, and compliance at the individual level anytime, anywhere.
Facial recognition technology applied to field workforce verification — ensuring the right people are at the right place, at the right time.
Time and Attendance Verification — Accurate, tamper-proof check-in and check-out at every location.
Workforce Accountability — Verify field personnel presence at designated sites and validate route compliance automatically.
AI-powered image recognition that identifies, classifies, and monitors products on shelves replacing manual audits with speed and accuracy.
Faster Data Collection — Reduce manual auditing time.
Real-Time Shelf Audits — Automated on-shelf availability checks, out-of-stock detection, and facing compliance — instantly.
Merchandising Compliance — Verify planogram execution, stock levels, and display standards at point of sale with photos.
Automated detection of execution gaps, inconsistencies, and non-compliance in the field
Reduced Rework — Identify and correct quality deviations in real time
Objective Performance Evaluation — Data-driven assessment of field execution quality, removing subjectivity from performance reviews.
Location intelligence built into field operations — from territory planning to route optimization and visit verification.
Territory Management — Visualize sales territories, service zones, and store coverage to ensure balanced workload distribution.
Route Optimization — Plan the most efficient visit sequences, saving time and reducing travel costs.
Location Verification — Geo-tagged visit confirmation, and proximity-based task assignment.
Automated reporting and intuitive dashboards that turn field data into strategic decisions.
Real-Time Performance Monitoring — Instant visibility into field KPIs: visit completion, sales volume, coverage rate, training performances and more.
Data-Driven Decisions — Identify trends, measure campaign impact, and optimize resource allocation based on comprehensive field intelligence.
Centralized Communication — One hub for field reports, fostering better communication between field operations and back-office teams.
One platform to manage your entire field workforce (e.g., sales reps, merchandisers, promoters,…). Built for real-time visibility and full operational control.
End-to-End Operational Control — Centralize daily workforce operations in one system: scheduling, task dispatch, attendance, and performance tracking.
Field Visibility and Compliance — Track locations, visit durations, and activity logs in real time, ensuring accountability and adherence to protocols.
Increased Field Productivity — Mobile-first tools for data capture, automated dispatching, and streamlined reporting.
Maximizing brand visibility and ensuring perfect execution at the point of sale. Acacy’s Merchandising service is designed to optimize product display and brand presence at retail, ensuring that your products are always available, well-positioned, and visually impactful to drive shopper purchase behavior.
Acacy’s Brand Activation services are designed to create impactful brand experiences that connect with consumers at the point of sale and beyond. We help brands build emotional resonance, encourage trial, and drive purchase through innovative and tailored activation campaigns.
Mapping your market potential through comprehensive outlet discovery and profiling. Acacy’s Trade Census service enables brands to gain a full picture of their addressable retail universe by identifying, categorizing, and profiling all relevant outlets in target areas. This service supports route planning, resource allocation, sales expansion, and market development
Crafting impactful brand experiences through end-to-end event execution. Acacy’s Event service offers full-scale planning, production, and execution for corporate, trade, and brand events. From creative concepting to on-site operations, we bring together people, space, and storytelling to help brands connect meaningfully with their audiences.
Taking your brand to the streets with visibility, energy, and interaction. Acacy’s Roadshow service is designed to maximize brand visibility and consumer engagement through mobile activations. Whether it’s product sampling, mobile branding, or route-based brand experiences, we bring the brand directly to your target audience with excitement and discipline
From design to deployment – bringing your brand to life in-store. Acacy’s POSM Production & Installation service ensures that your brand assets are not only well-designed but also perfectly executed at the point of sale. From booths and gondolas to posters and wobblers, we manage the entire process with speed, precision, and quality control.
Field Audit at Acacy is an on-site evaluation to assess frontline discipline, merchandising quality, sales execution, and process compliance. It ensures consistency in field operations, verifies performance, and provides actionable data for continuous improvement.
Acacy is one of Vietnam’s most experienced recruitment partners for field force roles. We connect brands with qualified candidates — fast, at scale, and across all 63 provinces.
Fast, accurate recruitment consulting tailored to each requirement.
Nationwide coverage across all 63 provinces — no area restrictions.
Over 15 years of field force recruitment experience.
Trusted by Unilever, Suntory Pepsico, Samsung, Abbott, Lazada, and more.
Transparent management and reporting system
Candidate Mapping — Build a targeted candidate pool based on role requirements, location, and experience.
Screening and Evaluation — Structured screening, sorting, competency assessment, and progress reporting.
Candidate Management — Track all candidate statuses through our recruitment system in real time.
Shortlist Delivery — Provide qualified candidate lists within agreed timelines.
Post-interview Support — Verify interview outcomes and ensure transparent communication between all parties.
In an intensely competitive market with constantly fluctuating business demands, possessing a high-quality, flexible, and efficient workforce is a critical factor for the success of any enterprise. At Acacy, we understand that managing and developing human resources presents a significant challenge, requiring considerable time, effort, and resources. With our Manpower service, Acacy is committed to providing comprehensive human resource solutions, enabling your business to focus on core operations w hile optimizing costs and performance.
Acacy combines a vast talent pool, strong HR expertise, and tech-enabled processes to deliver reliable, scalable manpower solutions. We tailor our services to client needs, ensuring speed, quality, and legal compliance from onboarding to offboarding.
Workforce planning & job profiling
Recruitment & onboarding
Labor contract management
Payroll, insurance, PIT & compliance handling
Attendance & performance tracking
Contract renewal or termination support
Employee engagement & reporting
Optimize your budget by reducing overhead and operational expenses.
Optimize your budget by reducing overhead and operational expenses.
Optimize your budget by reducing overhead and operational expenses.
Easily adjust resources to match changing demands.
Benefit from faster execution with our efficient systems.
Rely on proven processes and compliance to minimize uncertainties.